A while ago i had the great pleasure to be contacted  by Pedro Ferreira, Executive Creative Directors at Young&Rubicam Lisboa,

He asked me if I wanted to be involved in a pro-bono campaign against garbage in the ocean. He wanted to use some of the images from “I Travelled the Seven Seas..” and of course, I agreed.

Actually when I started the project, my idea and final goal was to see them in a campaign against plastic  and eventually, it made it.

They used my images in a very “polite”way, they kept them as they are and at the end, making a wonderful  campaign called “Garbage Species”

Today, a week after the first publication,  it was chosen as best ads of the week at http://www.bestadsontv.com/

 

Great start!!!

many thanks to Pedro Ferreira, Judite Mota and Sofia Moutinho for their amazing work.

I will published the all campaign soon on my site, by the time you can check

http://www.bestadsontv.com/ad/62576/Billabong-Garbage-Species