A while ago i had the great pleasure to be contacted by Pedro Ferreira, Executive Creative Directors at Young&Rubicam Lisboa,
He asked me if I wanted to be involved in a pro-bono campaign against garbage in the ocean. He wanted to use some of the images from “I Travelled the Seven Seas..” and of course, I agreed.
Actually when I started the project, my idea and final goal was to see them in a campaign against plastic and eventually, it made it.
They used my images in a very “polite”way, they kept them as they are and at the end, making a wonderful campaign called “Garbage Species”
Today, a week after the first publication, it was chosen as best ads of the week at http://www.bestadsontv.com/
many thanks to Pedro Ferreira, Judite Mota and Sofia Moutinho for their amazing work.
I will published the all campaign soon on my site, by the time you can check